Notes on life and mortality

To preface this, I’d like to reassure anyone reading this that my health is good and I have no expectation of dying soon. However, going by years, my life is more than half over. Barring a breakthrough in life extension, I probably don’t have more than three decades left. That means I think about death occasionally. Getting my thoughts into a public essay helps to clarify them.
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The intolerant left, then and now

The intolerant left — the ones who approve of “free speech zones,” speech codes, shouting down speakers, and in some cases violent suppression — reminds me of certain campus factions when I was a student in the late sixties and early seventies. We can learn from the similarities and the differences.

In the “sixties” (which stretched into the seventies), it was mostly hard-core socialist groups who opposed free speech and tried to silence opponents. Students for a Democratic Society (SDS) loved to intimidate and shout down speakers. Youth Against War and Fascism (YAWF) handed out fliers declaring that “Fascists have no right to speak!” By “fascists,” on that occasion, they meant libertarians opposing rent control.
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The strange world of “content marketing”

In my work as a freelance blogger I try to put worthwhile content into every piece I write. At least some of the readers should come away from it understanding something better than they did before. It may contain promotional material, if that’s what the customer asks for, but it has a solid core of useful information. That’s my understanding of “content.”

In the marketing world, though, it means something else entirely. The biggest market for freelance writers on the Web is “SEO writing.” That means writing whose main purpose is to provide “content” that search engines will rank high. The expertise for this isn’t knowledge about the subject matter but expertise in planting the right keywords and otherwise constructing the article to match Google’s current idea of what a relevant article is. It’s clickbait, only more sophisticated.
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