Website flippers and the freelance writer

Doing research on an assignment brought my attention to a type of business called “website flipping.” It’s something like “flipping” a house for resale. A buyer acquires a site which seems to be underperforming and improves it to increase its revenue. The goal is to sell it at a profit after it demonstrates its value.

This is a legitimate practice, and it opens opportunities for the freelancer who understands it. Content is central to increasing a site’s value. Let’s say the site is about tree farming. The flipper isn’t in the tree farming business and may not know anything about it. When you need content about tree farming, who ya gonna call? Ghostwriters!
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With this post, I’m starting to revive my posting on this blog by talking more about my work as a freelance writer. I’ve been writing full-time for about a year and a half and making good progress in reaching better markets. My technical posts will continue to be in Mad File Format Science.

One of the first things I discovered is that writing on spec isn’t a good way to make a living. For a while I was writing for the Foundation for Economic Education, which accepted most of my submissions. They still list me as being on their Faculty Network, but I’ve stopped writing for them because they’ve stopped paying for articles. I’ve submitted some proposals to Reason, but without luck so far. Maybe I’ll get in eventually, but it’s not an easy way to get a regular income.

Fortunately, I have ample skills for writing about tech topics, and I’ve found a lot of work by request. Read the rest of this entry »