Doing research on an assignment brought my attention to a type of business called “website flipping.” It’s something like “flipping” a house for resale. A buyer acquires a site which seems to be underperforming and improves it to increase its revenue. The goal is to sell it at a profit after it demonstrates its value.
This is a legitimate practice, and it opens opportunities for the freelancer who understands it. Content is central to increasing a site’s value. Let’s say the site is about tree farming. The flipper isn’t in the tree farming business and may not know anything about it. When you need content about tree farming, who ya gonna call? Ghostwriters!
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